Take a look at this wonderful ad campaign from the 1950’s from PatternVault. The designs are delicious!
The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:
This ad from 1956 shows the model enjoying a fresh strawberry at a party. (Could it be a strawberry social?) The pattern is McCall’s 3562:
The September ad shows Dovima on a trip to Paris, before a mustachioed gendarme. The pattern is McCall’s 3785 by Givenchy:
Another travel-themed ad shows McCall’s 3790 with some whimsically stacked luggage:
This 1957 ad featuring McCall’s 3952 shows a well-dressed tug-of-war:
This Valentine’s Day-themed ad appeared in Vogue’s March 1957 issue. (The pattern is McCall’s 3967.) The model is Suzy Parker:
This spring ad shows McCall’s 4046 by…
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Reblogged this on YouthVoicesTT.
Thanks for sharing this. I just had to reblog the original post. It is so much fun to look at.
I don’t reblog things all that often, but this was so much fun I couldn’t resist. Glad you passed it along, too, it deserves widespread viewing.
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