Make the Clothes that Make the Woman

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Kerri:

Take a look at this wonderful ad campaign from the 1950′s from PatternVault.   The designs are delicious!

Originally posted on PatternVault:

The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:

This ad from 1956 shows the model enjoying a fresh strawberry at a party. (Could it be a strawberry social?) The pattern is McCall’s 3562:

McCall's 3562 - McCall's advertisement advert 1956.

McCall’s advertisement, 1956.

The September ad shows the model (Dovima?) on a trip to Paris, before a mustachioed gendarme. The pattern is McCall’s 3785 by Givenchy:

1950s Givenchy pattern, McCall's 3785 - McCall's advertisement advert September 1956.

McCall’s advertisement, September 1956.

Another travel-themed ad shows McCall’s 3790 with some whimsically stacked luggage:

McCall's 3790 - advertisement advert 1956

McCall’s advertisement, 1956.

This 1957 ad featuring McCall’s 3952 shows a well-dressed tug-of-war:

McCall's 3952 advertisement advert February 1957

McCall’s advertisement, February 1957. Image via Allposters.com.

This Valentine’s Day-themed ad appeared in Vogue’s March…

View original 127 more words

About these ads

About Kerri

I am a fabric-sewing enthusiast. All of my art is created in the medium I know best, beautiful, luscious, fabulous fabric. I have an intuitive understanding of the relationships between color, texture and design combined with my passion for detail and devotion to technical mastery makes fabric the natural medium for my artistic expressions My primary sources of inspiration for my sewing include historic costume, the interplay between fashion trends and classical forms, a penchant for quality and excellence and the beautiful colors I see in nature.

4 responses »

  1. Pingback: Vintage Pattern Library | Linny J Creations

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